Stay Connected


Advertise With Us

Learn More

Skip to content


Tyra Banks Launches TYRA Beauty: 'Makeup Is the Great Beauty Equalizer'

Posted on

Followers of Tyra Banks on social media have noticed a mysterious countdown on her account, promising that “something fierce this way comes.”

Now Banks is revealing what that “something fierce” is: her very own cosmetics line, TYRA Beauty.

Tyra beauty
Courtesy Tyra Beauty

“The creation of my cosmetics experience has been years in the making,” Banks tells PEOPLE. “Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience.”

Banks drew on her knowledge of makeup from years in the modeling world and translated it into products that allow women to highlight their own beauty.

“Without makeup, I would have never been a supermodel,” says Banks. “I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.”

RELATED: Products we’re loving right now!

The America’s Next Top Model host’s new line focuses on three areas: “TYover,” which is a collection of stick-based cosmetics featuring Banks’s “proprietary ‘TY-Guide Technology’;” “Smize,” which is a collection of eye makeup; and “It Factory,” which is a based on cosmetics used on the runway.

“The TYRA Beauty cosmetics experience has a lot of innovative elements,” says the supermodel. “I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder.”

Her line will be sold by independent contractors called “Beautytainers.”

“We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free,” says Banks, who will train her Beautytainers through the online TyraU, which provides them with tips and tricks to run their own businesses. “I feel fully armed to share and teach all I learned [at Harvard] with Beautytainers across the country, and later, the world!”

Go to & press play.

A video posted by Tyra Banks (@tyrabanks) on

Are you excited to check out Banks’s beauty line? It’s available now on

–Gabrielle Olya