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The Pro Files: Trish McEvoy on Building a Beauty Empire, Starting A YouTube Channel, and How To Look Less Tired Instantly

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Courtesy of Trish McEvoy

No matter how obsessed you may be with makeup, your beauty love can’t hold a candle to renowned makeup artist Trish McEvoy’s passion for everything lipstick and mascara related.

While some people were happy to just master a winged cat-eye in their twenties, the makeup artist founded her eponymous beauty company in 1975 when she was only 25 years old. “I was working while others were out having fun!” she said.  Over forty years later, the brand has grown into a household name available in the U.S., U.K. and Ireland.

“For some people destiny calls, and I definitely was one of those. I knew what I wanted at a young age, and I went after it,” McEvoy told PeopleStyle about getting her start in the beauty world. “I looked for the missing piece, and [for me], it was makeup brushes at the time.” That launched an empire of filled with brushes, skincare, eyeshadow, lipstick, and everything in between.

Now, McEvoy uses her expertise to teach women that just a touch of makeup can go a long way in her new (and second!) book, The Makeup of a Confident Woman.

RELATED PHOTOS: 12 Beauty Products That Won’t Melt Off Your Face in the Summer Heat

“As much as this is a book that teaches basic makeup techniques, it is really about the power of taking the time for yourself and putting yourself first,” she said. “If you give yourself time in the morning — even 15 minutes — and put a touch of something on, you feel more rejuvenated. It is truly a gift women should give themselves.”

We sat down with the entrepreneur and makeup artist herself to learn more about her makeup philosophy, how the industry’s changed since she started over 40 years ago and how she’s keeping up with the world of Instagram and YouTube beauty influencers.

What’s your first memory of using makeup? 

I was a little girl, younger than five. My grandmother owned perfumeries and I was always there playing with the perfume bottles and makeup. I didn’t have to steal my mom and grandmother’s makeup. They just gave it to me. So many girls play with dolls, and with me, I played with lipstick (and, of course dolls, too). But lipstick was my first toy, and it still is what I have the most fun with.

FROM PEN: Amandla Stenberg’s Best Beauty Lesson Is One We All Need to Follow

So why did you start with creating makeup brushes? 

Way back when, when someone bought makeup, women only used the sponge applicators that came with it because high end brushes just were not available. You could buy some brushes with nice shapes, but the bristles were horrific. It was so uncomfortable having your makeup done! That really got me seeing the void in the market, so I made a powder brush, blush brush, lay down shadow brush and lining brush.

We're pumped to be back on @hsn Thursday at 7pm, and Friday at 4pm! Stay tuned #TrishMcEvoy

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What changes have you noticed in the beauty industry since you started in the ’70s?

Beauty has become available to everyone now. Between YouTube and the Internet, everything is available to everyone. Today, anyone that wants to know anything about any makeup technique can go online. Back then, if you didn’t live in a cosmopolitan city, there may be one person in town who could teach you.

How do you feel about the rise of beauty influencers on YouTube and social media?

I love it. Today, if you’re good at something, anyone can know you’re good. You’ve got to be really good today to be successful. Years ago you had to be good, but the competition was much smaller. You have to really be on your toes, which makes it fun.

Would you have created YouTube beauty videos if they were around when you first started out?

I not only would have, but I am in the process of doing it now! It’s going to be a lifestyle channel with tutorials. It is never, ever late. All you have is now.

Love filming with @hsn today. Holidays in September, it really is fun here! #HSN #TrishMcEvoy

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How do you respond to people who argue a woman doesn’t need makeup to feel good about herself?

She doesn’t need makeup, she needs food and air. But makeup can be life-changing. When I see women who have an illness or something terrible happen to them, and how they feel when they have makeup applied, that is life changing. It is so powerful.

You’ve educated a lot of women on applying makeup. Has there been a standout moment you remember when teaching a woman how to do her own makeup?

There is always this feeling at the end. When she finished applying the makeup herself, she was so thrilled that she could do it. It wasn’t about me doing it for her. It was about me teaching her how to do it.

What quick makeup routine do you recommend for busy women?

She only needs five minutes. First, apply a BB Cream, because it is a sunscreen, moisturizer, skin brightener, plus provides coverage. You put it on and instantly get the best version of your skin. Then, brighten the under eyes with concealer — I love my Instant Eye Lift. I make the lashes look thicker by applying my Intense Gel Liner in the upper waterline so you don’t have to worry about making a straight line across the upper lid.

A touch of a neutral crease color applied back and forth in windshield wiper motions brings out the shape of the eye. Then I finish with mascara, and a little bronzer, applied in the shape of a “3” to bring structure to the face. Nothing makes you look less tired as much as bronzer!

Trish McEvoy’s second book, The Makeup of a Confident Woman, is available now on Amazon

What do you think about Trish’s makeup philosophy? Share your thoughts in the comments below.