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TIME FOR REINVENTION
Some beauty products are so prolific, they remain bestsellers years and years after they're initially launched. And when a product is that good, brands are quick to capitalize on the success by creating fresh, reinvented versions of these unicorn-like favorites. Keep scrolling to see six iconic products that inspired new, modern versions you won't be able to resist.
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KAT VON D LOLITA
Kat Von D's dusty mauvey purple liquid lipsticks spurred countless replications from other makeup brands since it first launched (and repeatedly kept selling out) in January 2012. And since the versatile shade is so beloved, Kat decided to launch new versions in blush and eyeshadow.
Try a swipe of this pigmented powder on your lids and cheekbones, along with the original lipstick, for a no-brainer way to master the monochromatic makeup trend.
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In subsequent years, the brand released an Orgasm lipstick and lip gloss. Now, 18 years later, Nars drops a liquid version of the shade, which creates a soft flush you can blend out with just your fingertips.
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If there was one eye shadow every girl owned (or wanted to own) in the mid-2000s, it was Stila's Kitten shade. This versatile shimmery nude pink became a staple from the brand, and since then, Stila has come out with a highlighter and gloss in the same hue.
Now, for an even more intense glittery eye, fans of Kitten can get a new liquid glitter Kitten shadow— one swipe across the lid, and you're good to go.
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Philosophy's do-it-all Purity cleanser continues to win beauty award after beauty award long after its original 1996 launch -- and for good reason. Its gentle, fragrance-free formula removes even the toughest makeup, grime and dirt from your face, without leaving your skin feeling dry and tight afterwards.
Now, Philosophy launched an exfoliating Purity clay mask, inspired by its bestselling face wash. The mask, which features white clay and salicylic acid, draws out impurities and reduces the look of pores, without feeling overly harsh.
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CHARLOTTE TILBURY PILLOWTALK
When celebrity makeup artist Charlotte Tilbury launched her namesake beauty line, her nude pink lip liner Pillowtalk instantly became a bestseller. "We sell one Pillowtalk every three seconds," Tilbury said at a Master Class she hosted at Bloomingdale's last fall. "So many celebrities, models and women that don't actually wear lipstick or makeup all the time fall in love with it."
Thanks to the demand and popularity of the liner, Tilbury formualted a soft matte finish lipstick in the iconic lip plumping nude shade.
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MARIO BADESCU FACE MIST
Mario Badescu's rosewater facial spray has been a longtime favorite. For $7, this refreshing mist revives dehydrated skin, refreshes makeup and gives a healthy, radiance.
Now, the brand introduced a new cucumber and green tea version that will leave you feeling just as rejuvenated.
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L'ORÉAL VOLUMINOUS MASCARA
L'Oréal's iconic Voluminous mascara has been beloved by many since it first launched in 1991. Even Kim Kardashian's makeup artist Mario Dedivanovic said he has been obsessed with it for the past 15 years.
Originally, you could only get the volume-boosting mascara in classic shades like black-brown and black, but now you can still enjoy the fabulous formula in this fun cobalt blue shade — quite the perfect addition.
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