Models are known for dipping into the design business. And actors often land the role of design muse for big brands. But the latest wave of celebs-turned-models may surprise you: male singers, rappers and producers. Check out The Weeknd’s gig for Puma, Vic Mensa for UGG and Will.i.am’s latest technological gadget (it will surprise you).
The Weeknd is Puma’s latest creative collaborator and joined forces with the brand for its Run The Streets campaign. He went back to his hometown of Toronto to shoot the images to show how his street style reflects the theme of the campaign which is all about mixing high performance technology with high style design. In the first ad released, the singer models the new white high-top Ignite evoKNIT shoe which will hit stores November 10.
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Next up is rapper Vic Mensa. He’s fronting UGG for Men’s fall campaign modeling four designs: the bestselling chukka-style Neumel, the utilitarian boot Butte, the waterproof Roskoe and your new winter boot, the Hannen TL.
Coincidentally, like The Weeknd, his campaign was also shot around his hometown (Chicago) and he helped curate shoot locations that had a personal meaning to him.
“I like where the UGG brand is going,” Mensa said in a statement. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
And finally, Will.i.am’s technology company, i.am+, launched a new product this week called Buttons, a premium Bluetooth earphone. He tapped supermodels (and co-owners of the company, who knew?) Kendall Jenner and Naomi Campbell to model the stylish version of the tech accessory that’s designed to match with everything in your everyday wardrobe.
“Getting to be a part of the i.am+ family was really important to me. i.am+ Buttons aren’t just earphones, they’re also an essential accessory that I consider an important part of what I’m wearing,” Jenner said in a press release.
You can pick up your own pair now.
What do you think of the singers’ new ads?