Stay Connected


Advertise With Us

Learn More

Skip to content


The Stars' Secret to Perfect Beachy Waves

Posted on

There are few hairstyles as effortlessly sexy and gorgeous as beach waves. But as anyone who has ever tried the style knows, they only look effortless.

Raise your hand if you’ve ever ended up with a burn mark on your forehead, curls that oddly all twist in the same direction or one side that looks great and one side that looks like bed head. Now, use your other hand to hit play on the video below and meet the answer to your hair prayers, the Potempa Beachwaver.

We love that the Beachwaver delivers natural-looking beach waves at the touch of a button — literally. It’s so fail-proof that even the most inept self-stylers (ahem, this editor) will have the tool mastered on their first try.

It was created by celeb hairstylist Sarah Potempa, a master of beachy waves who has worked with Lea Michele, Mary-Kate and Ashley Olsen, Christina Hendricks and President Barack Obama (no, she didn’t use the Beachwaver on the POTUS). The tool is normally sold for $199, but with’s exclusive discount on all products, it’s less than $180 with an exclusive 10% discount on orders $50 or more and ships free. (Just enter PEOPLE10 at checkout.)

–ZoĆ« Ruderman