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She’s a socialite and former reality starlet with a phone full of designer’s numbers. But Olivia Palermo has taken a decidedly wallet-friendly approach to dressing lately, donning store-bought looks while sitting front row at Paris Fashion Week. On Monday, the former City star grabbed a seat at the Giambattista Valli show wearing a bright yellow midi dress by Topshop (available only in the U.K.). Dressing it up with sandals, necklaces and perfect curls, Palermo looked cute and couture. Later, she popped into the Stephane Rolland show, this time in Zara’s “tulip-skirt” dress ($70) accented with purple pumps, big jewels and a wild bag. Perhaps it’s practice: according to WWD, Palermo is planning to launch a style-centric blog in “midsummer.” Regardless, she’s following in fashionable footsteps: both the Duchess of Cambridge and her chic sister, Pippa, have been spotted in Zara in recent weeks.