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Lily Allen took a break from Chanel (never mind her own Lily Loves clothing line) and wore a designed-especially-for-her cotton and lurex Heatherette dress at a London concert July 16. Heatherette’s two designers — who told PEOPLE they have Allen’s CD in constant rotation in their New York studio — created three dresses for the singer after she visited them earlier this month (and invited them to two concerts). “I love Lily because she embodies the spirit of now and the joy of self expression through fun fashion choices,” says Heatherette co-designer Richie Rich. One of the reasons Allen came to see Rich and his design partner Traver Rains: After several months of emailing with Allen, they’d sent her a dress without measuring her and it didn’t fit correctly. She came in for a fitting, and it looks like the second time was the charm.