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Taylor Swift Brings 'Red' to Life in New Fragrance Ad

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Courtesy Elizabeth Arden

Taylor Swift is “really excited” about her new album — so excited, in fact, that she brought its theme, Red, into the first ad for her new fragrance, Wonderstruck Enchanted.

“I love the look of my ad,” Swift tells PEOPLE. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

The crimson theme translates to the scent’s bottle, too: it’s red, of course, and bejeweled with a cluster of antiqued gold charms — a bird, a flower, a leaf and a sparkling crystal — hand-selected by Swift.

The scent itself — a follow-up to last year’s Wonderstruck — has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla. When it hits stores in September, it will retail for $49.50-$59.50, with body lotion available for $29.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift explains. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.” Hmm … we wonder to whom she’s referring.

Want a free sample of Wonderstruck Enchanted? Head over to the fragrance Facebook page!

–Kate Hogan