Courtesy White Sands
In the images, shot in Los Angeles in July, Jenner channels a whimsical water nymph as she shows off the spring/summer 2012 collection of floral bikinis, deep cut maillots and caftans.
“The collection has both an ethereal and strong side and we wanted a model that could capture both,” designer Leah Madden tells PEOPLE. “As we were casting for the campaign we came across Kendall’s portfolio and loved her softness and strength. She actually made it to the top of our list before we knew her background!”
The 15-year-old continues to prove that she’s a pro when it comes to posing both in front of the camera and on the catwalk — she even made her runway debut at New York Fashion Week last month. “Kendall was a delight on set and a natural in front of the camera,” Madden adds of the model, who favored the floral prints and high-waisted bikinis — and even picked out some swimsuits to take home to her sisters.