The message focuses on Madewell’s fun fall offerings — jeans and versatile tops — and how customers can blend it all to make inventive outfits of their own. According to the company, “Solange’s great style mix-matched perfectly with Madewell’s aesthetic.”
The starlet — already a face of Carol’s Daughter and Rimmel London — tells PEOPLE she keeps textures, shapes and silhouettes in mind when playing with her own wardrobe. “I know that because I wear so much color and print, I might not want to mix so many textures,” she says. “I am also attentive to my body. I love the way some of the oversized, extremely exaggerated, boxy proportions look on some girls … but it just doesn’t work for me.”
Her hair — most recently in braids — can affect the way she dresses, too. “[It] might manipulate how something looks on me versus a model,” she explains. But her mantra? “It’s all about what you feel works for you.”
Catch Knowles in Madewell ads next month, and on the cover of the brand’s fall 2012 catalog, also out this September.