courtesy William Rast
While many Hollywood designers, like Jessica Simpson and Lauren Conrad, are quick to attach their images to their design endeavors, Justin Timberlake has kept his name — and face — on the DL at William Rast, the premium denim collection he started in 2005. But that’s about to change this fall as Timberlake steps in front of the camera for the company’s latest ad campaign that includes a series of steamy web shorts entitled My Name is William Rast. The serialized shorts — which Timberlake co-wrote, co-directed and composed the score for — feature Justin as rebel Rast on the lam with his love interest, played by model Erin Wasson. While they won’t launch until later this month on the William Rast website, we’ve snagged you a sneak peek at the campaign’s sexy print ads. Tell us: What do you think of Justin stepping in front of the cameras?