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SNEAK PEEK: A Behind-The-Scenes Look at Juicy's Newest Fragrance Ad

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Courtesy Juicy Couture

Juicy Couture is ensuring that your summer never has to end. With the release of their fourth fragrance, Peace, Love & Juicy Couture next month, the girly brand has bottled the free-spirited, hippie vibe of the shores of Malibu—and that carefree spirit extends to the scent’s new ad campaign. In a series of bohemian-inspired shots, photographer Steven Meisel brings out Russian model Daria Strokous’s inner flower child as she frolics in a fantasy field of hot pink and purple to capture the psychedelic vibe of this new fragrance. The ads for Peace, Love & Juicy Couture, a fusion of freshly-cut blossoms soaked in natural accents and wildly feminine wood harmonies, are set to bow in September magazines. With prices starting at $18 for the .25 fl oz eau de parfum rollerball and $52 for the 1.0 fl oz bottle, Juicy Couture’s newest scent will hit department store counters nationwide in September. Check out this behind-the-scenes video of ’70s-inspired campaign.–Andrea DeSimone

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