Submerged in a water tank at Smashbox Studios in West Hollywood, the starlet, in a flowing mini, “reflects the actual fragrance bottle,” according to a release. Her dress is designed to move with the water, too. What the actual photo and video will look like remains to be seen — we’ll have to wait until the scent’s spring 2012 debut.
“I’m excited, [because] it’s something I’m interested in … I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun,” Gomez told E! when announcing plans for the scent. “I am excited to make my own fragrance that is romantic, rich and sweet — I wanted to make a fragrance that is able to make my fans feel special,” she added to WWD.
In fact, fans will play a huge role in the creation of the scent: Gomez is asking them to log on to selenagomezperfumes.com to vote on the ingredients they’d like her to include in the perfume. When the voting period ends, the most popular notes will be incorporated into the finished scent. Plus, the first 100,000 U.S. participants will receive a free sample of the fragrance and be entered into a drawing to win a tour of the fragrance lab with Gomez. Now that’s the sweet smell of success.