Target’s biggest designer partnership to date — its collaboration with Missoni — is launching in mere days. Going live in Target stores and on target.com on Sept. 13, with an early preview in New York City on Fashion’s Night Out, Sept. 8, it features more than 400 pieces for women, men, children and home — and is arguably one of the most hotly anticipated collaborations yet.
So what can you expect from Missoni for Target? Aside from the classic patterned knits, look out for men’s ties, bowls and platters for the home and even a bicycle. Items range in price from $2.99 to $599.
In the clip above, Margherita Maccapani Missoni, daughter of creative director Angela, talks about the “very big” collaboration as well as the campaign, which channeled Italian movies of the 1960s, the era when Missoni became famous outside of Italy.
The brand itself, started in Margherita’s grandparents’ basement, is still family owned today. “I think that’s very much part of who we are really, and the image the public has of us,” she says.