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Selena Gomez Is the New Face of Pantene (but It's Not Just Her Hair That's Amazing — Check Out Her Bod This Weekend)

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Your many years of Selena Gomez hair envy have finally paid off: The star just landed her first beauty campaign as the face (and voluminous, glossy locks) of Pantene, capping off a weekend that was already pretty jam-packed with glam (wait’ll you see her two-piece crimson number from Cancún).

Selena Gomez face of pantene
Courtesy Pantene


“I’ve used it my whole life, and their message for women — being ‘strong is beautiful’ — and what they represent is so what I embody and what I want my fans to feel comfortable in,” Gomez says in a behind-the-scenes video from the campaign shoot. “And it’s fun, it’s so fun to feel your inner girl playing with your hair and feeling beautiful and having fun with it.” (The video is worth watching just for the secrets of how that Pantene-ad hair — you know, those long, glossy, slow-mo cascading tress shots — really happens.)

The official campaign launches in August, but early images give you an idea of what to expect: Lots of sassy white outfits, some major jewelry (check out her spiked ring in the video), Gomez’s signature toothy grin and plenty of sexy, slow-mo hair-tossing in many different settings (our fave? That giant hairdryer).

But it’s not just Gomez’s hair that’s having a fabulous week so far. The star stepped out for the Cancún, Mexico, premiere of Hotel Transylvania 2 in a red two-piece number that put her bod on full display, from the tiny bandeau crop top to the super-high slit of the wrap skirt.

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Selena Gomez sexy outfit
Victor Chavez/Getty

Earlier this year, Gomez received body criticism from the Internet after stepping out in a cute bikini on the beach — which she promptly shut down, writing “I love being happy with me yall #theresmoretolove 😂” on an Instagram showing off her bod in a cutout monokini. “It’s never really been an issue for her,” a Gomez source told PEOPLE at the time about about the body-shaming. “She’s really happy with herself.”

And despite Gomez’s relaxed reaction to any scrutiny, multiple celebs came to her defense. Gomez, for her part, continues to live her best life, balancing SoulCycle with taco cravings and, oh yeah, landing major ad campaigns while she’s at it.

Are you excited for her to be the face of Pantene? Did you like her outfit this weekend?

–Alex Apatoff

Related Video: Selena Gomez: Carefree and Makeup Free!