Kate Hogan
May 21, 2012 08:30 PM

Courtesy Robert Procop; Inset: Evan Agostini/AP

Her engagement ring caused quite a stir, but Angelina Jolie is hoping the latest gems from her jewelry line, Style of Jolie, attract even more attention.

“It’s a labor of love,” Jolie’s co-designer, Robert Procop, tells PEOPLE. That’s in part because 100 percent of profits benefit the actress’s charity, the Education Partnership for Children of Conflict. In fact, she’s planning to break ground on a school for girls in Qala Gadu, Afghanistan, using funds from jewelry sales.

“Our commitment is always supporting the children’s charity, which remains the overall intention and purpose of the collection,” Procop adds.

But there’s fun involved, too; Procop says the pair “strive for nothing less than artistic innovation with every jewel,” like the newest offering, a sleek emerald bracelet (above). “She is very classically chic,” he says of Jolie. “We cultivated this style, which echoes a woman’s timeless allure. When you see the collection, it has a distinction. When you look at it, you recognize that it’s the Style of Jolie.”

Last year, Procop told PEOPLE that Jolie was involved “every step of the way” in the design process. “[The collection] is what she enjoys wearing on the red carpet, but also what she enjoys when she’s at home,” he added.

She enjoys wearing it on her ring finger, too; Procop created her engagement ring with input from her longtime partner, Brad Pitt. According to a rep for the jeweler, “the feedback [on the ring] has been wonderful. It’s all about love.”

–Kate Hogan, with reporting by Mary Green


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