Kate Hogan
April 13, 2011 03:00 PM

David LaChapelle

Katy Perry is a girl of many hairstyles — she’s sported short, long, blue, even multi-colored — so she was a natural choice as the new face of U.K.-based hairstyling brand GHD. Announced as the company’s latest spokesmodel in March, Perry is now starring in ads for GHD, wearing retro hairstyles and cool costumes, to boot! In these new ads, shot by celebrity photographer David LaChapelle, Perry poses as a romantic glamour girl, a boho babe of the 1960s, and an ’80s/’90s neon queen. Perry, who said she was “very excited” to reveal her new ad campaign, uses GHD products on the road. “[They] have a reputation of being the best products in the biz, and I like being associated with that,” she said in a statement. And the company is equally happy to have her on board. “Katy is the epitome of modern fashion and styling,” said CEO Paul Stoneham. “[She] completely embodies GHD’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries.” Tell us: What do you think of Perry’s new ads?

David LaChapelle

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