We didn’t have to wait long: Charlotte Casiraghi’s first “Forever Now” ad for Gucci debuted Tuesday, and as expected, it’s especially pretty. Casiraghi is from a long line of beauties, including her grandmother, Princess Grace of Monaco, and her mother Princess Caroline, who both modeled for magazines.
Appropriately, the competitive equestrian was photographed (by Peter Lindbergh) in front of a stable for her first campaign, a nod to her work and founder Guccio Gucci’s fascination with the art of riding, according to a release.
“[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci creative director Frida Giannini — who’s designed Casiraghi’s riding outfits in the past — said in the release. “I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly.”
The model sounds equally smitten. “I admire Frida’s talent as a designer,” she added in the release, “and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance.”
Casiraghi’s ads will appear in newspapers and magazines beginning Wednesday; her relationship with the brand will last at least two years, and as part of her campaign, she’ll be shot by three more of the world’s most respected fashion photographers in a series of elegant sittings. Tell us: What do you think of Casiraghi’s first Gucci ad?