There are many celeb designers these days, which means Adam Levine has to be prepared to set himself apart from the crowd.
And in this teaser video for his upcoming collection for Kmart Shop Your Way, he does just that, declaring the stitching on a pair of jeans “f—ing awesome.” It’s hard to imagine Lauren Conrad saying that about an adorable sundress!
RELATED: See more celebrity designers with looks you’ll love!
He also keeps a healthy sense of humor about creating a celebrity clothing line (and fragrance, for that matter), saying “I might not be a fan of myself, but I’d still want these,” about a pair of jeans.
Check out this clip of the star showing his involvement in the upcoming collection, then follow his Shop Your Way page for the full video. And tell us: Will you shop Levine’s clothing line?