Her hair was the topic of much debate during the 2008 presidential campaign, and now, the salon responsible for Sarah Palin’s signature styles is the subject of a new TLC reality show, Big Hair Alaska. Premiering this fall, the two-part special on the Beehive Beauty Shop “goes inside a busy hair salon in Wasilla, AK, where the personalities of the owner and her staff are as big as the hairstyles they create,” according to TLC.
The 1,400-sq.-ft., bright pink salon was featured in a 2008 profile in the
New York Times
, which delved into Palin’s hairstyle evolution. “She’s very involved in her look and how she’s perceived,” Beehive owner Jessica J. Steele told the paper. “We would talk a lot about how if she looked too pretty or too sexy, people wouldn’t listen to her. How important it was for people to see her as an intelligent, smart woman. It was comical when her hair was down, how big a difference that would make, especially when she was running for governor.”
In fact, when Palin did announce her bid for governor, Steele called her into the salon, where the pals tried side-swept bangs, curls and even blonde streaks. “We just kept polishing her look,” Steele said. “We would try more warm, red and coppery highlights or more of a contrast with pale highlights, not to be severe but just more striking.”
But as Palin’s star began to rise, so did her hair. Updos helped give the petite politico some extra height, and according to Steele, “Sarah wanted to look more professional and ready to work and not come across as high maintenance and fussy.” Tell us: Will you tune into Big Hair Alaska?