May 13, 2010 10:00 PM

Sean Gallup/Getty

Cate Blanchett‘s tribute to Alexander McQueen wasn’t the only major fashion moment on the Cannes red carpet yesterday at the premiere of Robin Hood. Salma Hayek also got cameras flashing by debuting the very first gown from Gucci Première, the Italian fashion house’s new couture label that was rumored to be in the works last January by WWD. Hayek’s dress–a sweeping, one-shoulder column in Bordeaux-red silk georgette–marked the public debut of creative director Frida Giannini’s special capsule collection of one-of-a-kind dresses, made-to-order with French haute couture ateliers. The actress finished her outfit with a pair of black satin peep toe heels and a black satin clutch, both by Gucci. But Hayek’s most dapper accessory at Cannes’ inaugural night premiere? Her husband, Francois-Henri Pinault, the CEO of Gucci’s parent company PPR, who we guess may have had something to do with the actress modeling the breakout couture gown. The ultra-exclusive collection will be available on a limited basis to Gucci’s top clients. For more on Gucci, visit –Marissa Patlingrao Cooley

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