Men’s fashion often gets a bad rap for being super safe and conservative. While lots of wild designs regularly parade down the runway during men’s fashion week, what actually makes it to the red carpet tends to be a sedate collection of black tuxedos with the occasional whimsical bow tie or sock. But male celebrities like Ryan Reynolds, Eddie Redmayne, A$AP Rocky, and Ryan Seacrest appear to be poised to begin slowly pushing outside of that box, having their own mini-fashion renaissance, fronting major campaigns and taking men’s clothing lines into new uncharted territory.
On June 9, Ryan Reynolds was named the international brand ambassador for luxury watch brand, Piaget. In a press release for the announcement the brand’s CEO, Phillippe Léopold-Metzger enthused, “Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men. Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”
Reynolds confirmed the admiration is mutual, saying in the same release, “You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important.”
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And he isn’t the only Hollywood star lending his A-list name recognition and leading man good looks to a major campaign. On Monday, it was announced that Eddie Redmayne will star in the next Prada Fall/Winter 2016 Menswear campaign, wearing a wide array of looks from the brand’s latest collection.
The images, shot by Craig McDean are meant to evoke 19th century neoclassical paintings, which according to a press release for the campaign play with “surface and depth, illusion and reality,” with Redmayne, “assum[ing] a number of roles—hero, villain, revolutionary…split by a romanticist view of idealized nature.”
Consumate fashion plate A$AP Rocky is also finally getting his turn in the campaign spotlight, after years of bringing his athleisure A-game to street style. It was announced on Tuesday that the rapper is officially the new face of Dior Homme, starring in the brand’s 2016/17 Winter campaign shot by Willy Vanderperre, starring alongside Kids director Larry Clark and French actor Rod Paradot.
While there’s not doubt A$AP’s a “Fashion Killa,” Dior Homme creative director Kris Van Assche explained his choice to WWD, saying, “I really like his personal style and taste. He’s a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that.”
Finally, Ryan Seacrest launched the Ryan Seacrest Distinction Rio collection on June 6 at Macy’s Herald Square, celebrating with fans and customers alike at a Brazilian-inspired beach party on Broadway Plaza. The affair featured an adult-sized sandbox with a mini beach volleyball tournament, a Brazilian food truck and traditional dance performances. The TV host’s 13-piece “Rio” collection includes a mix of sportswear-inspired clothing and accessories to “express a stylishly casual, easy vibe,” and meant to be the perfect sartorial accompaniment to visiting the Brazilian city this summer, where Seacrest will be hosting late night coverage of the Olympic Games.
So from accessories to apparel, super affordable to extra splurge-y, your favorite male celebs have got your warm-weather capsule wardrobe totally covered. Now if they’d just be willing to cover the cost of one of those Piagets and a trip to Rio, we could finally kick off summer in true style.
What do you think of these new collaborations? Which one is your favorite?