He gets many of his wardrobe ideas from his daughter’s closet, but regardless of where his threads come from, rocker Steven Tyler is known for his one-of-a-kind style. And now, the Aerosmith frontman and
judge has inspired a new line for Andrew Charles’s contemporary collection, arriving at Macy’s stores next month.
“I really love the whole concept of mixing music and fashion together,” Andy Hilfiger, Andrew Charles’s creative director, tells WWD. “To launch it with such an icon such as Steven [Tyler] is amazing.”
Tyler, who has been known to rock everything from feathered hair extensions to colorful outfits, serves as the muse for the men’s line, which features items like bold-patterned cotton shirts and cotton-and-spandex-coated denim jeans, plus a scarf collection called Rock Scarf that will launch in October.
As the face of the collection, Tyler will make personal appearances at Macy’s and be featured in a campaign with his 22-year-old daughter Chelsea, an aspiring model who sports some items from the complementary women’s collection in the ads. Tyler will also be featured in a series of short behind-the-scenes videos from the campaign shoot.
“We’ve always loved him, and [American Idol] took him to the next level,” Hilfiger says. Not so coincidentally, costumers from the show have already called in pieces from the collection, presumably to dress their favorite quirky judge. Tell us: What do you think of Tyler inspiring a clothing line?