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Rihanna's Steamy New Armani Ads Revealed

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Courtesy Emporio Armani

There’s no doubt about it: Rihanna is a good girl gone bad (and beautiful) in her new ads for Armani.

The singer, brand ambassador for Emporio Armani Underwear and Armani Jeans for autumn/winter 2011-12, looks downright sultry in the brand’s latest advertising campaign. The images, shot on location in New York, feature Rihanna sporting a blonde cropped do with blunt bangs, lounging seductively in lingerie in the backseat of a car and posing in items like jeans, lace bras and a leather jacket.

As the new face of the brand, Rihanna is following in the sexy footsteps of Megan Fox and Rafael Nadal, who went nearly naked in Armani photo and video ads earlier this year. See Rihanna’s campaign in full when it launches worldwide later this month.

Rihanna for Armani
Courtesy Emporio Armani

–Kim Peiffer