June 13, 2011 05:30 PM

Courtesy St John

She had the fashion world abuzz when she was announced as the new face of American knitwear company St. John in April, and now, Kate Winslet‘s first official photo for the fall 2011 advertising campaign has been revealed. In the image, shot by photographer Craig McDean at the Loew’s Theater in New Jersey, Winslet shows off her sultry side, laying across a stage draped in a figure-hugging granite Milano knit dress and sporting tousled curls. “Kate is an ideal choice for our new campaign,” St. John creative director George Sharp said in April. “She is an accomplished, beautiful woman with an extraordinary body of work, and one of the most admired actors of her generation. She embodies the modern sensibility of St. John, she is contemporary and authentically captures the style of the St. John woman.” The campaign will launch in September in magazines nationwide, but Winslet will also collaborate on “behind the scenes” vignettes for the brand’s website. Tell us: What do you think of Winslet’s ad for St. John? –Kim Peiffer


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