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PHOTO: Beyoncé Is the New Face of H&M

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Courtesy H&M

We’ve had our share of H&M excitement around the PEOPLE StyleWatch offices — from the sexy spokesmodels to the designer collaborations to the very famous fans. But this news, combining all three into one, blows those out of the water.

Beyoncé has signed on to be the line’s newest face, something that’s been buzzed about since she was snapped on a shoot back in January. The photos, shot in the Bahamas, show the star looking especially sultry, wearing flowers in her hair and cute, summery clothes.

PHOTOS: See more celebrity ad campaigns here!

And true to her Type A personality, the star had a hand in designing the looks in the summer collection, including a body-con dress, high-slit maxi, sleeveless top and swimwear. Her new track “Standing On the Sun” will be heard in the ads, which “felt more like making a video than a commercial,” Beyoncé said in a statement.

The already enormous affordable-fashion empire has been raising its profile even further recently, from shooting Guy Ritchie-directed ads to making appearances at the Oscars, and we have a feeling a collaboration with Beyoncé is only going to make 2013 even bigger for H&M.

Look for “Beyoncé as Mrs. Carter in H&M” ads to pop up soon, with the full collection to hit stores in May. Tell us: What do you think of H&M’s new face?

–Alex Apatoff

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