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Of Course, Queen Elizabeth II Is a Fan
Since ancient times, this deep shade of bright purple has been worn by regal figures. Centuries ago, the dye was incredibly expensive and difficult to procure, and as a result, only the richest could enjoy it. (According to history.com, some Roman emperors even forbade their citizens from wearing the hue or else punished them by death!) Ever since, it’s always been associated with royalty, and the current British monarch is no exception, wearing the electric shade as recently as Dec. 7 (right).
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Two More British Icons Who Love the Look
Two beloved Brits — Princess Diana and Princess Kate — both rocked the shade. Diana wore a Versace look with matching heels and a pearl choker to the Field Museum of Natural History in Chicago in 1996, while the future Queen chose a flattering Issa design while touring North America in 2011.
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Kylie Jenner Was Way Ahead of the Curve
The now-pregnant reality star stepped out in this ruffled look by Balmain on Jan. 10, almost a full year before the color of 2018 was announced.
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More Stars Who Love It
The rich, saturated hue is almost universally flattering - just look how gorgeous it is on Tina Fey (in Atelier Versace at the 2016 Academy Awards), Viola Davis (in Giorgio Armani at the 2017 Time 100 Gala) and Sandra Bullock (in Bottega Veneta at the 2010 Golden Globe Awards).
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This Is Reese's Go-To Color
Reese Witherspoon returns to this hue time and time again, often for major red carpet moments, including the deep V design by Stella McCartney that she wore to the 2015 BAFTAs, as well as the strapless trumpet style by Oscar de la Renta that she wore to the 2016 Academy Awards.
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The Fashion World Loves The Color
Designers around the world displayed Ultra Violet on the runways, including (from left), Kenzo’s spring 2018 show, Georges Hobeika’s 2017-2018 couture show and the Fendi 2017-2018 Couture show. (Wondering how to wear it yourself? We've got ideas!)
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Heidi Klum Tried the Shade in Suede
The model, host and judge rocked a belted suede Jitrois dress kicked off a new season of America’s Got Talent.
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And Who Can Forget Prince?
Thanks to his custom logo, custom guitar, custom clothes, custom piano and custom purple everything, there is no one as synonymous with this color as the iconic musician. While Pantone honored the late singer, who died in April 2016, with his own purple hue named Love Symbol #2 in August of this year, this color of Ultra Violet is similar to the Purple One's go-to shade.