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Once Again, We're Jealous of Gwyneth Paltrow

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Splash News Online; Inset: Courtesy Alice + Olivia

As if it weren’t enough that she has that gorgeous hair, that killer bod and the cutest family ever, now we can add another bullet point to our “Gwyneth Paltrow Envy” list: she’s the first person to get her hands on Alice + Olivia’s soon-to-launch handbag line.

When we spotted the star toting the structured, white-piped doctor’s bag outside a Beverly Hills salon, we immediately stuck the picture to our Pinterest collection of bags we want and can’t afford. After all, this is the woman who has featured $45 socks and $150 sweatpants on her personal style newsletter, GOOP; we practically expect her to be carrying a priceless purse handmade for her by an Italian artisan she met while sailing the Mediterranean.

So we were pleasantly surprised when Alice + Olivia clued us in to the fact that Gwyneth’s “Olivia” bag is an under-$500 find from their first foray into handbags, set to hit the Alice + Olivia website and stores in February. Though not exactly a steal, we can nab our own if we start saving pennies now — unlike typical designer bags, which sell for triple that.

The collection starts at $300 and tops out at $650, right in line with the celeb-loved, attainable fashion that Alice + Olivia designer Stacey Bendet is known for. Best of all, you don’t have to subscribe to GOOP to get the scoop: you heard it here first. Tell us: Are you excited to check out Alice + Olivia’s new handbag line?