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Nicole Richie's Hair Colorist on Her New Platinum Hue: 'It's Edie Sedgwick Goes to the Beach'

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Nicole Richie definitely holds the ‘Biggest Hollywood Hair Chameleon’ title. The 33-year-old star is always switching up her look and experimenting with bold colors. (Please reference the Richie rainbow hair photo grid below.) Most recently, she said goodbye to her pink tresses in favor of a summer-friendly platinum shade. And PEOPLE got all the scoop — straight from her colorist.

Nicole Richie Hair
Jason Merritt/Getty; Charles Sykes/Bravo/NBCU/Gett

Richie trusted Lorri Goddard (the mane master behind Kim Kardashian West’s foray into platinum territory) to create her bleached look.

“She is a fashion icon, and it seems she was ready for a change,” Goddard tells PEOPLE, adding that the inspiration behind Richie’s new look is, “Edie Sedgwick goes to the beach.”

Richie’s “surf punk platinum” (the name the Goddard has given the shade) took two salon sessions and was created using highlights and Brazilian Bond Builder to keep the star’s strands shiny and healthy.

“We did a few test strands to see which process would pull the pink out best,” Goddard explains. “We established that highlighting was the most effective method to gently pull the pink out. I integrate Brazilian Bond Builder into the color as it keeps the hair strong and helps maintain elasticity in the strands.”

Back on the Bottle ♠️

A post shared by Nicole Richie (@nicolerichie) on

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So is her hue really high maintenance? Not really. According to Goddard: “Anyone going surf punk platinum has wiggle room for upkeep because a bit of depth running through helps touch up sessions stay at a minimum. This a take on platinum.”

You probably also noticed that Richie updated her cut. Stylist Gregory Russell gave her an “impeccable Edie Sedgwick-inspired shape.”

Says Goddard: “A fresh modern cut is key in order to pull to pull of this Surf punk platinum.”

What do you think of Richie’s latest hair color? Should she stick with it? What shade would you like to see her experiment with next? Sound off below.

RELATED VIDEO: Nicole Richie’s Changing Looks

–Brittany Talarico, with reporting by Jackie Fields