In the Johan Renckhe-directed ad, the rapper, 34, and the actor, 36, play parents to a little girl who’s told a bedtime story from Williams’ imaginative improvisations. The star’s on-screen daughter is transported in the touching tale and explores a parallel universe in search of the evil brother of Father Christmas, played by actor John Turturro.
And in her quest to bring holiday cheer back to all, the young protagonist finds help from a “thingy” (or fairy) played by Minaj in addition to Williams’ alter ego called “the fastest fairy in the world.” Model Ming Xi also makes a brief cameo.
In the end, with a combination of kindness and compassion, the hero girl completes her mission of spreading love and caring.
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“I love the film’s overall empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays,” Minaj said in a statement about the commercial.
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From a $9.99 black mesh turtleneck to a $249 plum tulle dress, the promo features several new items from H&M’s “A Magical Holiday” collection.
In the theme of giving back this season, the H&M Foundation will make a donation to Unicef this year “to give children the best start in life.”
Last year, director Wes Anderson and actor Adrien Brody helped the retailer get shoppers get into the holiday spirit with a four-minute mini-movie.