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New Fragrance Alert: Jennifer Lopez to Launch Love and Glamour

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Her last scent may have been about the bond between mother and child–but this time around, Jennifer Lopez is bringing her focus back to Love and Glamour. The actress’s newest fragrance puts Hollywood style in the spotlight with a juice inspired by J.Lo’s return to life on the A-list. “What I always like to do is look at where I am in my life at the moment,” Jennifer explains to WWD of her creative process as a perfumer. “[Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour.” The campaign for the scent, shot by photographer Craig McDean, is intended to mirror this inspiration, featuring close-ups of Jennifer taken on an actual movie set. Hitting counters this October, the fragrance will feature notes of Italian mandarin, guava, water lily, jasmine petals and sandal wood, with prices starting at $49.50 for a 1.7 oz. bottle. Tell us: What do you think of Jennifer’s return to high-glamour with her newest scent? Will you wear it? –Katherine Kluznik Rentmeester