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New Faces to Join Kate Moss at Rimmel London

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Big Pictures/Bauer-Griffin; Alpha /Landov; Focus Pictures/Pacific Coast News

Supermodel Kate Moss has been the face of Rimmel London since 2001 — a lifetime in the beauty biz — but it looks like the British cosmetic label is getting a bold new look, adding two new faces to their ad campaign this fall with auburn-tressed model and university student Lily Cole and London-born chanteuse Sophie Ellis-Bextor. Contrary to rumors, however, Rimmel’s reps tell PEOPLE, Moss is not being replaced, and will continue in her role as the main face of the brand. As part of her ongoing position, Moss will star in new commercials this fall, while the other two will be featured in their own spots. And while she won’t be working directly with Moss, Cole couldn’t be happier to get in front of Rimmel’s cameras. “It is a wonderful opportunity for me to represent an innovative, trend-setting brand like Rimmel London,” she says. “I am also very honored to have been chosen to work alongside such an iconic face as Kate Moss.” Tell us: What do you think of Rimmel’s decision to add more faces to their brand. Should they have kept Kate Moss as their one-and-only?