The change comes from Net-a-Porter’s parent company, the Yoox Net-a-Porter Group (YNAP), which means Net-a-Porter isn’t the only website that will be affected. The fur-free shift will apply to all of the e-commerce giant’s websites, including Net-a-Porter, Mr Porter, Yoox, and The Outnet.
This announcement from Net-a-Porter follows the trend of some fashion brands choosing to create and sell clothing without the use of animal products. Armani went fur-free last year, and Stella McCartney’s spring 2017 runway collection featured shirts with messages like “No fur” and “No leather.”
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With more companies leaving animal fur by the wayside, we wouldn’t be surprised to see others follow suit in the near future.