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Model Agyness Deyn Launches 'Rad' New Web Site

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Joachim Johnson

Looking for style advice from a supermodel? offers just that and more. Founded by international cover girl and Versace catwalker Agyness Deyn and journalist Fiona Byrne, the site (“It’s the first two letters of my name and the last two of Fiona’s. Her ex came up with it,” explains Deyn) waxes romantic about everything from Tom Ford lipstick to Lady Gaga’s latest musical obsession. Deyn’s casual take on it all? “We’re not shoving anything down your throat,” she says. “We’re just saying ‘This is rad.’ We’re not saying ‘You have to like this.’” With profiles of celebrity pals like Mark Ronson and Juliette Lewis, there’s plenty to like. “I think because we’re friends, they trust us and like what we’re doing,” says Deyn. And though the duo have yet to land their dream interview, they have their sights set on fashion designer Alexander Wang—not only because “He’s one of the most real people in fashion. Totally unpretentious and fun,” says Deyn. But also because, “He came to a party at our house at Coachella a few months ago and killed this massive cockroach on the wall by doing a high kick,” recalls Byrne. “That’s when he really won my heart.” See? Even It girls get star struck. —Suzanne Zuckerman