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Mary-Kate and Ashley Olsen to Add Shoes and Bags to The Row

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Dimitrios Kambouris/Getty

Mary-Kate and Ashley Olsen may have joined a slew of other celebrity designers crowding the fashion space, but unlike a lot of their A-list peers, the stylish sisters have managed to build three successful brands and a loyal following based more on the clothes they create, than their famous faces. So much so that the designing duo tells
that come next fall, they’ll expand their luxury line, The Row, to include handbags and eventually shoes. The new ranges will complete the existing assortment of chic dresses, outerwear, menswear, knits and sunglasses. “It would be a proper American luxury brand, made in America, with retail business and maybe collaborations with other brands,” Ashley says of The Row, which she tells WWD was inspired by fans who copied her and her sister’s signature look of over-sized sweaters, sunglasses and bags. And while their three lines, including Elizabeth and James and Olsenboye at J.C. Penney, have transformed the twins from trendsetters to savvy businesswomen, the duo says they were merely trying to fill a void in many closets when designing. “I was a shopper. I felt that basic luxury was missing,” Ashley explains to WWD, while her sister adds, “I wasn’t as big a shopper. But I was horseback riding since I was six years old, so it was all about fit for me.” –Jessie Goldberg