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Martha Stewart Is Launching a New Clothing and Skincare Line on QVC

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Mike Coppola/Getty
Mike Coppola/Getty

By now we know that Martha Stewart has managed to defy aging by taking very rigorous care of her skin (she starts her day with 4 a.m. face masks and spends 30 minutes putting on makeup). But if you’re not committed enough to your skincare routine to wake up at the crack of dawn, you’ll love this news: Stewart is bottling up all of her secrets in a new beauty line she’s debuting on QVC!

QVC announced that Stewart’s brand, Sequential Brands Group, has made a multi-year agreement with the retail shopping giant for skincare, fashion apparel and food and beverage lines. So, yes, this means Stewart’s picture perfect lifestyle (and hopefully gold lamé romper) is going to be more attainable than ever.

“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” Martha Stewart said in a press release. “I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”

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The lines will launch during the second half of the year and will feature “frequent appearances by Stewart and “a team of Martha’s favorite experts” on QVC.

Last November, the lifestyle expert debuted a new collection of home fragrances at Macy’s, and in April, she launched her own curated collection of wines called Martha Stewart Wine Co.

What pieces do you hope to see in her new QVC line?