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Marc Jacobs Borrows from Fairytales for Fall 2012 Show

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Do you believe in fashion magic? Artist Rachel Feinstein and designer wunderkind Marc Jacobs made it happen Monday night, joining forces to create a fairytale setting for Jacobs’s well-received fall/winter 2012 runway show.

“It’s beautiful,” actor Michael Pitt told PEOPLE of the set, which featured a backdrop of tall buildings in light blue, reminiscent of a super-sized sketch made out of paper. “Marc’s amazing.”

Feinstein’s inspiration was clear: “I’ve always liked Sleeping Beauty and Hansel and Gretel a lot,” she explained. “But it’s more like [psychologist and author Bruno] Bettelheim’s version of fairytales.”

The collection also had a fairytale theme; 54 models walked the runway wearing whimsical jackets and dresses, buckle shoes, wrap-around scarves and scene-stealing hats of fox, beaver and mink made by milliner Stephen Jones. Set to the tune of “Who Will Buy?” from the musical Oliver!, the show had an appropriately Dickensian quality, as well.

Marc Jacobs
Graylock/Abaca (2)

“It was a celebration, an extravaganza,” W editor Stefano Tonchi raved after the show. “It is about not growing up, [but] that we should continue to express ourselves like children all our lives. It was a beautiful fairytale where he included the style of Anna Piaggi and Schiaparelli, and Mary Poppins — all the great crazy fashion icons … that have eyewear that is too big and hats that are too big. It’s all about really pushing it.”

“It’s a dream,” designer Rachael Zoe shared. “Marc Jacobs makes fantasies. That’s what Marc really is … he’s a dream.”

“Amazing, so amazing,” added Jacobs muse Dakota Fanning, who had been seated in the front row wearing a magically sparkly dress herself. “I didn’t want it to end.”

–Jeffrey Slonim

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