Every man deserves a little pampering once in a while — or if you’re Hugh Laurie, a lot of pampering, all the time. The charming House star was just announced as the newest face of L’Oréal Paris Men, and will appear in international (though sadly, not domestic) ads for the illustrious brand. In the behind-the-scenes clip above, Laurie enjoys a manicure while jokingly introducing himself as Gerard Butler and waxing poetic over the brand’s tagline, “Because you’re worth it.” But in all seriousness, he seems jazzed about the new gig. “I’m very flattered to have been thought a fit subject to promote the idea of beauty,” he jests. “This is a new me.” The actor joins other famous L’Oréal faces including Beyoncé, Rachel Weisz and Gwen Stefani.