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London Calling: Jennifer Aniston Hits Harrods to Launch Her New Scent

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Richard Young/Startraks

Jennifer Aniston seems to be playing the part of perfumer like a seasoned pro, stepping out in London earlier today to launch her first-ever fragrance. The stunning star–in a chic strapless dress from Valentino and matching sky-high heels–hit famed British department store Harrods right around lunchtime to introduce the scent to the hundreds of UK fans who had gathered. Meeting, greeting and signing countless bottles of perfume, the actress smiled throughout the promotional appearance, where refreshed campaign images appeared to reveal a new name for the scent. Now called, quite simply, Jennifer Aniston, despite months of marketing the new scent as Lolavie, the namesake decison seems fitting, giving the star’s low-key approach to style and her previous description of the fragrance as “a nonperfume perfume.” British fans who bought the scent not were not only treated to the actress’s autograph, but also the clear streamlined bottle that the juice is packaged in. And while Jennifer Aniston is priced around $47 for a 50-ml. bottle in England, it looks like Americans will have to wait to get their fragrance fix from the A-lister: U.S. distribution has yet to be finalized. –Gillian Koenig