August 14, 2008 05:22 PM

Courtesy Gap

Liv Tyler, Ginnifer Goodwin and hockey star-fashion intern Sean Avery join other actors and style makers like Georgina Chapman of Marchesa, Julia Restoin-Roitfeld, Clemence Poesy and others for Gap‘s Fall 08 ad campaign. Centering on a “Create Your Own” theme, the black and white images, shot by fashion photographer Mikael Jansson, feature each style star wearing Gap designs in their own way. Liv Tyler keeps it casual in a boyfriend cardigan from new creative director Patrick Robinson’s first full collection for the brand. Look for the ads in the September and October issues of national magazines, Gap stores and billboards. Tell us: What do you think of Gap’s new ads?

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