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CRITICS' CHOICE AWARDS
"As soon as she tried on [this dress], we knew," Mariel Haenn, who works with Rob Zangardi to style Collins, tells PeopleStyle about this Elie Saab gown she described as "prairie goth" on Instagram. "It was sheer so it didn't feel too heavy and it still had that whimsical kind of feel to it. The matching burgundy eye and lip, that's where we rely on taking [the look] more rock n' roll."
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HOLLYWOOD FILM AWARDS
For one of the first outings on her Rules Don't Apply tour, Haenn wanted to set the tone for the rest of Lily's appearances: a mix of Old Hollywood (inspired by the film's '50s setting) with a modern twist. "We always try to sort of parallel the movie without being costumey, but it gives us a nice direction to start with," Haenn says. "We liked this David Koma one because it felt Art Deco-y but modern at the same time. We didn't want to do too much and go too over-the-top."
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Not many people can pull off such a daring mustard shade or a liquid silk gown, but Collins is one of them. "It's definitely not an easy color!" Haenn says of this Amanda Wakeley dress. "Because she is so fair-skinned, so she can wear pretty much any bold color." So is there any risk the actress won't take? "At this point, I don't think so," the stylis says. "I feel like once you open the can of worms experimenting, it sort of changes your view on how you see yourself."
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RULES DON'T APPLY HOLLYWOOD PREMIERE
For the film's big premiere, Haenn wanted the star's look to make a statement. "We look at premieres like it’s our client’s wedding day; even though they have multiple premieres to go to in their lifetime, it’s a really special moment and you want it to stand out," she says. "This Reem Acra dress just felt like a piece of art. It was so delicate but strong and still had a rock n' roll vibe."
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VARIETY & WWD'S STYLEMAKERS EVENT
Whether she varies her dress, hair or makeup, Haenn says Collins always tries to make each carpet apperance distinct from her last. "She likes to make sure we switch it up from other looks," Haenn says. "This past year we've been getting a little more sexy, but since it was a daytime event, a lower back feels more appropriate than a deep V or super high slit or super short hemline."
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TODAY SHOW APPEARANCE
"Everybody has that one person that they could relate to or look up to, and I would say that Audrey [Hepburn] is definitely that for her," Haenn says - which is especially evident in classic, feminine dresses like this Self-Portrait mini. "She has a very distinct, different look, which as a stylist is great because we’re able to help her stand out."
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MUSEUM OF THE MOVING IMAGE ANNUAL SALUTE
Thanks to the star's petite frame, Haenn wasn't afraid that Collins might be unable to pull off both a low V-neck and thigh-high slit up the front in this Elie Saab gown. "The dress itself looked like an actual piece of art," Haenn said. "She doesn't have a voluptuous body, so it doesn't feel like you're giving too much skin away. It was amazing."