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Lauren Conrad Launches a Second Style Website

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Amanda Schwab/Startraks

Is Lauren Conrad trying to take over the Internet? Just one week after launching her super-cute new how-to site, The Beauty Department, the former reality star has unveiled a second site: Much like Gwyneth Paltrow’s GOOP, the new community-based site, where users can register and create profiles, offers Conrad’s advice on everything from home decorating and party planning to healthy eating and makeup application. “ is more than just a content destination, it allows me to fully interact with my fans and share my thoughts, ideas and passions,” Conrad said in a release. “This community also provides members the opportunity to connect with each other through their mutual love for fashion, entertainment and beauty.” The starlet promises to share some of her personal stories on the site, too, in an effort to inspire and motivate her fans.