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Lands' End Apologizes for Gloria Steinem Feature Amid Backlash from Anti-Abortion Customers

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Clothing retailer Lands’ End has removed a feature on feminist activist Gloria Steinem from its website and online catalog, and has issued an apology for featuring her after anti-abortion customers complained about her inclusion.

Gloria Steinem Land's End catalog
Paul Zimmerman/WireImage

“We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality,” the company said in a statement, according to The Associated Press. “We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t. For that, we sincerely apologize.”

“Our goal was to feature individuals with different interests and backgrounds that have made a difference for our new Legends Series, not to take any political or religious stance,” the statement said.

Steinem had been featured in the company’s spring catalog (above) and Lands’ End had a corresponding initiative that allowed customers to support the Fund for Women’s Equality, of which Steinem is a board member. Despite the fact that the article did not mention abortion, according to The Huffington Post, anti-abortion activists were enraged that she was featured at all.

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“Those of us who love family, love children, are completely puzzled why you would promote a very vocal pro-abortion celebrity,” one customer, Maureen Donnelly, commented on Facebook. “If you want to promote and subsidize abortion, which is responsible for the deaths of over 1 million babies in America each year, we will be returning all Lands’ End clothing.”

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“Lands’ End was always my go-to for clothes for my children, my girls especially. Now that you have aligned with Gloria Steinem, there is absolutely no way that I will ever order from you again,” commented Melissa Naasko. “Your catalog is going right into the shredder.”

In addition to the individual outrage, several religious schools have stated that they will no longer be ordering their uniforms from the catalog, the Milwaukee Wisconsin Journal Sentinel reports.

What do you think of the response?

— Gabrielle Olya