Talk about looking good while doing good! In support of St. Jude Children’s Research Hospital, Lancôme is dubbing October 22 Genes Day. In honor of the occasion, $7 of the $78 purchase price from each bottle of their Génifique Youth Activating Concentrate–loved by stars like Christina Hendricks–will go directly to the charity to fund scientific research into childhood cancers and other catastrophic diseases. So what are you waiting for? Get shopping!