You may be focused on the looks hitting the PFW runways, but there are some major style happenings kicking off stateside. Los Angeles serves as host to its own celebration of creativity, culturally inspired artists, innovative designers, and, of course, high-end fashion!
The events are dedicated to “raising the profile of fashion in the United States with focus on the emergence of Los Angles as one of the most important cultural cities in the world,” according to the LAFW website.
“We are proud to be a leader in supporting the growing community of artists and designers that are a part of the cultural renaissance in Los Angeles and bringing them to the world stage,” the mission statement on the site states.
Celebrity hairstylist Jason Lara, co-founder of Luxe Lab, will be one of many creators helping backstage at upcoming events this week, calling it the next big thing.
“[LA Fashion Week] is the beginning of what could be something big. It’s making a footprint in the fashion industry now,” Lara tells PEOPLE.
LAFW runs through October 2. Click here for a full schedule of events. And who knows, maybe next year the KarJenners will be sitting front row.