Stay Connected


Advertise With Us

Learn More

Skip to content


Kylie Jenner Is Growing Her Cosmetic Empire with Eye Shadow Palettes! See Her First One

Posted on

Kylie Jennner/Instagram

Kylie Jenner has rocked the beauty world with her sold-out lip kits, her cool new nail polishes (which just launched to benefit charity) and now she’s moving on up to conquer the cosmetics market with a new eye kit collection. (How do you think she got the nickname King Kylie?)

Jenner announced her new beauty endeavor in a post and video on her website, writing, “Surprise, I’m launching a Kyshadow palette!!! I’ve been working on this for months and I’m so excited to finally reveal the big news to you guys. Check out this exclusive video of me introducing my new eyeshadow palette—and then watch Ariel Tejada do my glam with it! 😍”

“I’ve been using this palete every day for the past five or six months,” she says about her new “Bronze Palette”, which includes 9 long-wearing, blendable, neutral shades ranging from white to black. Jenner goes on to add, “I made this the perfect palette for me and hopefully you guys too.”

who's excited about the KyShadow palette???!!!!!!!!! Go to to find out all the details and shades!

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Before revealing the launch, Jenner posted a candid video on Instagram explaining the #summersuprises franchise she’s been promoting all season. In the clip Kylie teases a major announcement that will be unveiled on Monday at 10 a.m. (PST) and explains it’s one of the biggest launches yet for Kylie Cosmetics, saying she’s been working on it “for a really, really long time.”


A post shared by Kylie Cosmetics (@kyliecosmetics) on

RELATED VIDEO: Kylie Jenner Takes us on a Snapchat Tour of Her New Home

Then, a day later, the company posted a smokey eye gif teasing the Monday morning surprise, making many believe we have a new type of kit to start saving up for!

Tomorrow at 10am pst the secret will be revealed on & the Kylie Jenner Official App

A post shared by Kylie Cosmetics (@kyliecosmetics) on

RELATED PHOTOS: Every Single Time Kylie Jenner Has Ever Changed Her Hair Color

To prep for the big day she went surprisingly low-key over the weekend wearing her hair in beachy waves with considerably less makeup than most days. She was at Magic Mountain theme park in California with Tyga wearing a vintage Camel cigarette graphic T-shirt with black leggings.

A post shared by Kylie (@kyliejenner) on

Kylie also ditched her extensions for what looks to be her natural length and texture. We’re not used to her seeing her kurls, but we love that low-key Kylie embraces them.

Will you buy her eyeshadow palette? Tell us below!

— Colleen Kratofil