Kylie Jenner didn’t earn her title as the Lip Kit queen for nothing. The teen has created a matte lipstick empire thanks to a bevy of hard to find colors and a ten-mile-long waitlist, only enhanced by her celebrity cachet. The very cachet, in fact, that she’s now lending to Puma as the new face of their collection. And she didn’t earn said cachet by sitting on her butt: While everyone else is going on vacation, Kylie is doubling down on her #werk, both releasing new ads for Puma and guaranteeing you’ll be able to get your hands on a Lip Kit — not just for 20 minutes this time, but for a whole week.
On Thursday, Kylie debuted her new images for Puma that reference a time before she was alive, namely, the mid-’80s. In the shots promoting the brand’s classic Suede style, the reality star strikes a b-boy stance, complete with boom box and clear chunky frames, in a graffiti-scrawled subway car and using a payphone, as though she can actually remember a time before everyone had a cell.
She also took to Snapchat on Thursday night, announcing to fans that Lip Kit-tinted dreams do come true. Over the course of ten separate snaps, Kylie explained that this weekend would be unlike all of her previous restock situations in that they’ve spent the past month producing “the most Lip Kits you could possibly imagine.” This way, she says, we can all “enjoy your 4th of July weekend, and shop at your leisure, and not feel pressured.”
RELATED VIDEO: Kendall and Kylie Jenner Have Huge Fashion News!
And if you thought this never-ending restock was the greatest news you’ve heard all year, she also announced that she has some fun new products set to roll out in July.
Now if the teen would just finally answer the people’s prayers and release a matte white gloss, we could all finally really enjoy this national holiday in true patriotic fashion by creating our own Kylie-themed red, white and blue (yes, she makes blue, where have you been) flag lips.
Will you be buying any lip kits this weekend? Which ones? Sound off below!