With the name inspired by her Instagram persona, the 18-year-old has collaborated with nail polish brand SinfulColors to create a 20-piece line, which will be the first of three limited edition releases.
“I love getting my nails done and nails in general,” Jenner told
Women’s Wear Daily
, which was the first to report the announcement. “I wanted to do something innovative and accessible to my young fans.”
The colors retail at an affordable price of $2.99, with the first collection ranging in multiple jewel shades. And much like her liquid lipsticks, each color has a fun name of its own including Koko-Nuts, Miss Chief, Kafe Latte, True Kolor and Miss Majesty, Jenner’s personal favorite pink shade.
On Tuesday, the Keeping Up with the Kardashians reality star teased her nail polish line on Snapchat, sharing a video of herself painting samples of a metallic hue.
“We didn’t want to just put a face on the product,” said Blake Decker, head of marketing for SinfulColors. “We desired someone with the insight into the category and someone who is a big influencer with Millennials.”
Expect the first release to be available on Feb. 26, with the second and third to launch in April then May.
Jenner’s beauty empire is surely expanding, having unveiled Kylie Cosmetics. In addition, she and older sister
recently launched their clothing line Kendall + Kylie ahead of New York Fashion Week.
– Karen Mizoguchi