Kate Hogan
January 30, 2012 09:30 PM

Nick Saglimbeni/Courtesy Celebuzz.com

We’ve seen a lot of Kim, Kourtney and Khloé Kardashian, but the stylish sisters are revealing even more of their curves in new ads for the Kardashian Kollection denim line for Sears. The girls are taking their tops off in a racy pictorial — presumably to put the focus on the jeans. (Yeah, right.)

The Kardashians shared plans for their denim collection in September, around the time their eponymous collection launched in Sears stores. “We have to get everything tailored, so in this collection, we wanted to make sure that you didn’t have to tailor anything,” Kim told PEOPLE at the time. “It was the exact way we like it — from the fabrics being very comfortable and stretchy to fitting all of our body types.”

The popularity of the line means lots of expansion in the months ahead; after denim launches in about four weeks, according to co-creator Bruno Schiavi, home will follow, with swim not far behind. “We are shooting our new swim campaign actually in January,” Schiavi tells Celebuzz. “We’re very excited about that.” And we can’t even imagine those photos … Tell us: Have you shopped the Kardashian Kollection for Sears?

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