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Kim Kardashian "Plumps Up" for Charity

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Leave it to Kim Kardashian to make giving back look as good as it feels. As the host of Lip Fusion’s new Infatuation lip gloss launch at Sephora in Hollywood last Thursday, the reality star got lippy about the plumper — which will donate $1 of each lip gloss’s sale to The Seven Bar Foundation, a non-profit organization designed to combat poverty among women through funding microfinance. “It actually produces the collagen in your lips so that your lips do get plumper over time,” Kim raved to PEOPLE. “They say, like, 28 days and your lips will stay plump, so it’s no needles, no collagen — you don’t need any of that. All you need is the lip plumper.” In addition to her pout plumping secrets, Kim dished on what we can expect from her much anticipated clothing collection with her sisters for Bebe. “Our line is going to be young and edgy but still sophisticated and still sexy. So you’ll see definitely form-fitting is our thing,” she said with a smile. “The designs are very edgy, great shoulder work, great textures with embellishment, and some leather pieces mixed in with other fabrics.”–reporting by Nina Tyler